The FELENI Atelier: Try On, Style and Shop Online

Buying a dress online should feel as considered as visiting a boutique. That is the idea behind The Atelier, the part of FELENI built to help you choose with confidence before anything reaches your door.

The virtual dressing room

In the [virtual dressing room](/dressing-room) you can upload your own photo or use a preset model, choose a FELENI dress and see an AI-generated preview of how it may look on you. It is a guide to silhouette and colour, not an exact fitting, and it helps you narrow down favourites before you add them to your bag.

The stylist concierge

The [FELENI concierge](/concierge) is an AI stylist that knows our collection. Tell it the occasion, the season or the feeling you want, and it suggests real pieces from the shop — a wedding guest dress, a resort co-ord set or an evening look for a city break. Every suggestion links straight to the product.

Fit Profile and size recommendations

Save your bust, waist and hip measurements once in Fit Profile and every product page recommends a size for you. You can switch between centimetres and inches and choose whether you prefer a fitted, regular or relaxed feel.

Complete the Look

On each product page, Complete the Look suggests pieces that pair well with the item you are viewing, so building a full outfit takes one tap.

Why it matters

The right size and the right silhouette mean fewer returns and more pieces you actually wear. The Atelier is our way of bringing boutique service to women shopping online across Europe.

Start in the [dressing room](/dressing-room) or browse [new arrivals](/collections/new-in).